Pulling from a robust interdisciplinary background in graphic design, video editing, media theory, and marketing, Josh (working mostly under the moniker Glassface or Face) is a visual artist in the most modern sense. Playing the role of video director, editor, VFX artist, art director, among others - he's carved out a unique lane for himself in a constantly evolving industry.
Often incorporating elements of sensory overload and tapping into the cultural zeitgeist, he found viral success with a music video called "U Guessed It", which Rolling Stone called one of the 10 Best Music Videos of 2014. Having directed & edited over 45 music videos, he found similar viral success with 2016's "1 Night" music video by Lil Yachty, which has over 100 million views, and recently earned him a RIAA platinum plaque.With an emphasis on building unique worlds, and a background in brand identity - his commercials and music videos are tailor-made for each client / artist. Incorporating elements of custom 3D, unique fx, unconventional storytelling, his videos often aim to speak to a newer generation and challenge the status quo.