Ohio native and esteemed Dancer, Choreographer, Creative Director and Film Director, Dani Vitale, wields an illustrious trove of experience from her 20+ years in the entertainment industry. From gracing the star-studded stages and screens of world-class artists as a seasoned dancer and creative directing / choreographing prized performances, all the way to directing visually striking music videos and commercials, her fierce career and luminous passion for her craft have earned her a spot at the top, where she works alongside industry icons including Rihanna, Eminem, Dwayne “The Rock” Johnson, Katy Perry, Anne Hathaway, Halsey, Dolly Parton, Reba McEntire, J Balvin, BTS, Kelly Clarkson, Panic! At the Disco, Demi Lovato and many more.
Dani is distinguished by her unique ability to ideate and direct from a performer’s perspective, while tapping into her diverse patchwork of experience in both pre-taped and live productions. Leading with a profound air of empathy and attention-to-detail in her creative process has always been a priority for Dani, as her ability to tailor every performance to accentuate an artist’s strengths and a brand message hinges on that propensity. Always apt to impress, Dani flexed her prowess as a Creative Director and Producer by conceptualizing, creating and producing large-scale productions – namely the Billboard Music Awards and Country Music Awards – by breathing life into each artist’s performance, from concept to center stage.
Her versatility as a captivating storyteller brings vitality and a clear zest for movement to the screen and her work as a Director includes the “Dangerous” music video by Madison Beer, the stunning Netflix promo performance of Vanessa Hudgens’ Tick, Tick… BOOM, and a hilarious Hot Pocket commercial starring Snoop Dogg among others. Accolades for Dani’s experience include multiple award nominations at the Emmys, VMAs, CMTs and MVPAs.